Here's the rationale for why he makes the chili the way he does:
http://www.seriouseats.com/2010/01/how-to-make-the-best-chili-ever-recipe-super-bowl.html
And the actual recipe here:
http://www.seriouseats.com/recipes/2010/01/the-best-chili-recipe.html
I just picked and chose certain parts of it, the whole recipe is crazy but you can get good results even if you leave out a lot of the ingredients and steps.
